The operating system
for aesthetics clinics
Replace the six-to-ten disconnected tools you run, bookings, CRM, marketing, an AI receptionist, compliance, payments, with one platform that does the work, and keeps you inspection-ready.
Live demo
Hear the AI receptionist answer
The same receptionist that answers your clinic’s calls 24/7, books appointments, and never misses an enquiry. Talk to it, or type, right now.
The system
One workspace that replaces the stack
Most clinics stitch together a booking tool, a spreadsheet CRM, a messaging app, a marketing agency, and a compliance binder. Sulaia is all of it, sharing one set of patient data, so the whole clinic compounds instead of leaking.
Bookings & scheduling
Online booking, calendar and board view, waitlists, per-treatment buffers, deposits, and cancellation-policy enforcement, out of the box.
See how it worksCRM & patient lifecycle
Lead, patient and cohort tracking, with an eight-state lifecycle classifier and 0 to 100 propensity scoring that tells you who to reach next.
See how it worksConversations & AI receptionist
A conversational agent across inbound SMS, voice, video and web chat. It transcribes calls, routes new enquiries to leads and existing patients to their record, captures deposits, and books straight into the calendar, with a kill switch on every surface.
See how it worksTreatment records
A complete, audit-ready treatment record in under a minute. An AI scribe drafts the note for you to review, every product used traces back to its batch, and the signed record lands in an evidence vault.
See how it worksReactivation engine
Automated, learning sequences for lapsed and treatment-due patients, plus a slot-fill engine that auto-offers cancellations to ranked candidates by SMS.
See how it worksVisiting practitioners
Bring in cross-clinic practitioners with time-boxed access. Per-treatment billing auto-reconciles to invoices, and a marketplace matches you to the right specialist when you have a gap to fill.
See how it worksCompliance auditor
Continuous self-audit against your market's regulatory and data-protection rules, a pre-inspection war room, and cryptographically signed packs you can hand an inspector.
See how it worksAI-driven pricing
Per-slot price modifiers with floor and ceiling clamps, a real A/B experiment harness, and bandit suggestions that learn from actual conversions.
See how it worksPayments & memberships
Deposits, buy-now-pay-later at checkout, refunds and disputes, loyalty tiers, gift vouchers, and treatment packages.
See how it worksWebsite & SEO
A quick-build clinic website on your own domain with auto-TLS, a programmatic SEO engine, and reviews aggregated from the places patients look.
See how it worksContent engine
Plan, create and publish on-brand marketing content with AI, from scored angles to drafted posts to scheduling, with approvals before anything goes out.
See how it worksAsk Sulaia
State the outcome in plain English and Sulaia assembles the shortest route through the platform, doing what it safely can and handing you one step to confirm.
See how it worksReactivation engine
It learns which patients to reach, and when
Instead of blasting everyone every week, Sulaia runs a Thompson-sampling bandit per sequence, step, and channel. It shifts effort toward what actually converts, and shows its working.
- Per-patient lifecycle and propensity scoring
- A decision trace: posterior, sample size, confidence
- Frequency caps, suppression, and consent honoured on every send
Zombie Zone slot-fill
Stop chasing cancellations. Let the system fill them
When a slot goes cold, the engine ranks the best candidates and offers it by SMS, first come, first served, often before the front desk has even noticed.
- Predictive gap detection across the week
- Auto-offers ranked by propensity, with optional discount
- Every rescued slot tracked to revenue
Compliance auditor
Pass your next inspection on autopilot
A continuous self-audit keeps you inspection-ready. The pre-inspection war room surfaces every finding on one screen, and the packs you export are cryptographically signed.
- Rules mapped to regulatory expectations
- Red / amber / green findings with AI-drafted remediations
- Signed packs an inspector can verify on the day
AI-driven pricing
Price experiments, without an analyst
Run real A/B tests on slot pricing with deterministic assignment and per-arm conversion tracking. Constraints clamp every modifier so a stacked discount can never push a treatment below its floor.
- Off-peak / peak / last-minute modifiers
- Per-treatment floor and ceiling guardrails
- Bandit-suggested levels learned from your own history
Treatment Completion Engine
A complete treatment record in under a minute
When a treatment ends, an AI scribe drafts the note for you to review, every product used traces back to its batch, payment is taken, and the signed record lands in an evidence vault. Audit-ready by default.
- AI scribe drafts the clinical note, you review and sign
- Batch and lot traceability on every product used
- A signed evidence vault an inspector can verify
Visiting practitioner network
Coverage when you need it, compliant by default
Post an open role and get matched practitioners who can cover it. Per-treatment billing reconciles to invoices automatically, access is time-boxed, and the clinic always owns the patient record.
- Post open roles and see matched, interested practitioners
- Per-treatment billing that auto-reconciles to invoices
- Time-boxed access, with the clinic owning the patient data
For practitioners
An independent practitioner? Sulaia is your workspace too.
One calendar across every clinic you visit, your earnings reconciled, a verified profile, and clinics that come to you.
How it works
Live in days, compounding from day one
- 01
Start with an audit
We score your clinic across visibility, bookings, retention, compliance, and operations, and show exactly where the gaps are.
- 02
Set up your site & booking
Your website, online booking, deposits, and patient records go live on your own domain, typically within the first week.
- 03
Operate from one place
Front desk, clinical notes, messaging, payments, and rota all share the same data. No more re-keying between tools.
- 04
Grow on autopilot
Reactivation, slot-fill, reviews, and pricing run in the background, governed by an approval and audit layer built for a regulated context.
Plans
Three tiers, one bill
Seats, AI usage, and message volume scale with the plan. Final pricing is being set ahead of launch, join the waitlist and we'll share it with you first.
Starter
A single-location clinic getting its admin under control.
- •Bookings, CRM & patient records
- •AI copilots, campaigns & programmatic SEO
- •Compliance suite & outcomes
Growth
Most popularAn established clinic that wants the AI working for it.
- •Everything in Starter
- •AI autopilot & higher message volume
- •Your own custom domain with auto-TLS
Pro
A multi-site practice that needs scale and control.
- •Everything in Growth
- •Up to five clinics & unlimited seats
- •API access & the highest limits
Questions, answered
- What is Sulaia?
- Sulaia is an all-in-one operating system for aesthetics clinics. It combines bookings, CRM, clinical records, sub-minute treatment records, marketing, an AI receptionist, compliance, payments, and a visiting-practitioner network in a single platform, so the tools that run your clinic share one set of patient data.
- Who is it for?
- It's built for medical-aesthetics clinics, nurse-led, doctor-led, and small groups, from a single location getting its admin under control to a multi-site practice that needs consolidated reporting and tighter compliance.
- Do I have to replace all my tools at once?
- No. You can run Sulaia alongside your existing tools during onboarding, and we provide a backfill process to import your patient history. Most clinics go live with bookings and their website first, then move the rest across at their own pace.
- How does it help with aesthetics regulation?
- Sulaia runs a continuous compliance self-audit, keeps your consent, licensing, and incident records in order, and produces signed inspection packs, so readiness is a state you maintain, not a scramble before a visit. It adapts to the requirements of your market.
- Is my patient data secure and privacy-compliant?
- Data isolation between clinics is enforced at the data layer, every cross-tenant support action is audited, and the compliance suite is built around privacy-first handling of patient records. A Data Processing Agreement is available for clinical use.
- How is the AI governed?
- Every AI surface ships with a guardrail configuration, a full audit trail, a kill switch, and a usage meter. Sensitive actions can require human approval before they happen, and you can see why the AI made each decision.
- Can independent practitioners use Sulaia?
- Yes. Beyond running clinics, Sulaia gives the visiting practitioner a workspace of their own: one calendar across every clinic they work at, earnings reconciled across locations, a verified public profile, compliant content for their channels, CPD and licence tracking, and a feed of clinics looking for their specialty.
- How does the visiting practitioner network work?
- Clinics bring in cross-clinic practitioners with time-boxed access. Work is billed per treatment and reconciled to invoices automatically, and a marketplace plus open-role posts match clinics to the right specialist. Leads and patients always belong to the clinic and the practitioner simply delivers the treatment, so the data-isolation model holds.
- How fast is a treatment record, and is the AI scribe safe to use?
- A complete record takes under a minute. The AI scribe drafts the note and you review and sign it; nothing files automatically. Every product used is traced to its batch, and the finished record is cryptographically signed into an evidence vault an inspector can verify.
- When can I start, and what will it cost?
- We're onboarding founding clinics ahead of a wider launch. Pricing is tiered (Starter, Growth, Pro) and is being finalised now. Join the waitlist and we'll share pricing and an onboarding slot with you first.
Run your whole clinic from one place
See where Sulaia can cut cost and lift revenue at your clinic with the free 2-minute audit, or join the waitlist for early access and founding-clinic pricing.
